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Disrupt You! : Master Personal Transformation, ...


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Disrupt You! : Master Personal Transformation, ...


There are quick lessons in disruption in each, but they are best illustrated by his personal realizations, like when he came to the conclusion that the laserdisc (which he had been working on) was not going to become the next big thing, as he thought it would:


Following in Christensen's footsteps, an entire cottage industry of innovation experts have developed their own jargon for identifying and labeling disruptions. There are now more theories of disruption out there than we can count. Some focus on the most profitable high end of an existing market, while others examine how disruption works by encroaching on the low end. One theory holds that disruption starts at the fringe of existing markets by addressing unmet needs of new customers. Yet another focuses on price as its market force. My favorite piece of modern management jargon is the technology S curve, which shows on a graph that new inventions grow slowly in the market, then have an explosive growth period, before gradually tapering off as they mature over time. In other words, things start off small, get big, and then die off. My personal belief is that the technology S curve could be used to graph anything from the life cycle of the hard-drive industry to the life cycle of an oak tree. Every living thing grows and eventually dies. Everything. Knowing the S curve of the dinosaurs doesn't help us understand why they disappeared or how mankind can avoid extinction. Neither can plotting the S curve of your product or company better prepare you for the inevitable. The management science of disruption has now reached its own maturation stage, as evidenced by the fact that the University of Southern California, where I am an adjunct professor, even offers an undergraduate degree in disruption! But the problem with all the theoretical approaches is that they are like the blood-spatter science used by Showtime's Dexter Morgan: great for revealing what killed the victim, but worthless for predicting who will be slaughtered next.


In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Odor Eaters, Iams, Silly Putty, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards.Disrupt You! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, pe




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